Category: Point-of-Sale Design | Medium: 3D Rendering + Branding Visualization
This project showcases a freestanding display rack designed for Médecins Sans Frontières (Doctors Without Borders) to be used in public settings such as malls, stations, and pharmacies. It combines functional product presentation with humanitarian storytelling to encourage donations and awareness.
🔷 Project Highlights:
- Form Design: Sculpted side panels create an inviting silhouette and increase visibility from multiple angles.
- Product Arrangement: Multiple shelves in varying colors for organizing promotional materials, brochures, and small donation items.
- Brand Integration: Clean layout with MSF branding, mission tagline, and impactful imagery that strengthens emotional appeal.
- Material Simulation: 3D renders depict materials like laminated board, acrylic shelving, and printed vinyl surfaces.
- Environmental Mockups: Includes context renders in real-life public settings to visualize implementation.
🛠️ Tools Used:
- SolidWorks / Rhino / Fusion 360 (CAD modeling)
- KeyShot / Blender (Rendering and lighting)
- Adobe Photoshop & Illustrator (Brand assets, layout mockup)
The final result is a professional and user-centric retail display solution that supports both the brand identity and practical usability in high-traffic areas.
